Detailed Information

Program Agenda

9:30 am – 10 am — Registration, Meet and Greet
10 am – 11 pm — Reducing Bar Costs
11:00 pm - 11:10 pm — Break
11:10 pm - 12:10 pm — Increasing Bar Sales
12:10 pm – 1:10 pm — Lunch with informal alcohol-free drink presentation
1:10 pm – 2:00 pm — On-Premise Beverage Trends
2 pm - 2:10 pm — Break
2:10 pm –2:55 pm — Inventory Control & Purchasing
2:55 pm - 3:05 pm — Break
3:05 pm - 3:55 pm — Beverage Management Pre-Certification Testing
3:55 pm – 4:30 pm — Cocktail Demonstration and Blind Tastings
4:30 pm — Receive Certificates of Completion, Departure

Biographies of the Presenters

Robert Plotkin

Robert Plotkin is an expert in the field of mixology and beverage management. With over 30 years of hands-on industry experience augmented by 20 years as a consultant and writer, Plotkin is no stranger to the demands of beverage industry business. He has authored 16 books over the last twenty years based on [his] proven policies, procedures and operational strategies for profit generating beverage operations. His books are used in university classrooms and as in-house guides for on-premise operators.

    Plotkin also writes for numerous trade magazines, including Wine Enthusiast, Cheers, Beverage Dynamics, Santé and Nightclub & Bar magazine. He is a frequent lecturer at industry trade shows where he speaks on cost control, beverage marketing and how to increase sales. His sense of humor is as well known as his reputation for professionalism, which makes his speaking engagements as much fun as they are informational. 

Jack Robertiello

For most of his adult life, Robertiello has worked with or written about beverages, food and restaurants. Editor of Drinks Inc, he was Editor of Cheers magazine for eight years and the On-Line Editor of Adams Beverage Group website.
    A frequent speaker at conferences and meetings and spirits judge, he also is the author of “Mangia: The Best Italian Food In NYC.” He’s written for the TV Food Network, Metropolitan Home, New York, the New York Daily News, the Washington Post, Caribbean Travel and Life, Nightclub & Bar Magazine, Simply Seafood, Delicious, and Americas magazine, where he has been food columnist and contributing editor for more than 10 years.
    Robertiello is a member of the Museum of the American Cocktail, the International Association of Culinary Professionals and Slow Food. He has co-hosted the Polished Palate International Rum Competition and Spirits of Mexico Competition since 2007.